Concept

The revolutionary  idea of this advertising system is the combination of  two elements: hard-link ads and contextual ads.
Hard-link ads are those that appear in the web page as a HTML code, not as a JavaScript code as most online advertising systems does. For advertisers this system is a lot more useful than the ones using JS because a campaign of promoting their sites will last even if they will stop the payments because the links to their sites show up in search engines' cache. It is actually a combination of advertising a site and building a SEO around it. Beside that, a JavaScript-based campaign will be displayed into publishers' pages through rotating ads so it is a kind of luck to have your own ad shown to the proper buyer. Rotating ads is actually a trick of the online advertising players to make more money from a limited area inside a webpage.

Contextual ads are great for publishers because they won't have to filter the advertisers' codes by a word or a category in order to pick up only those which fit best with the subject of their own site as it is the case with the keyword based ad systems or affiliate codes.Instead, the software will automatically push into the page the most relevant ads matching the content of the web page. This is very useful if the content of the page changes very often because the system will detect that change and will publish new ads according to the new content. Another advantage is for the dynamically generated pages, where one can use the same source for the ads on all pages and the system will find and publish the most suitable ads for each page; in keyword based systems one would need to provide a keyword for each page if they had different topics.

Building links to their own pages is something all site owners are looking for. Many of them are exchanging links with similar sites and this implies both time consumed and inefficient results because usually they have a page only for partners' links which is not promoted and therefore does not count in PR transfer. Our system puts links directly into useful pages, pages with PR related to the subject of the advertiser's site which are more probable to transfer "weight" and visitors to advertisers. Remember that a page is considered to be important about a subject if many other pages about that subject contains links to it. The more important a page is about a subject the higher will show up in search engines. Only Google has that PR number as a measure of the importance of that page, but all other search engines uses similar techniques. Our system is meant to be the "link campaign manger" of advertisers looking for a strong establishment in Internet as well as a "tool for automatic ad zone management" for publishers.

The mechanism of selecting what ad should show up on each web page is based on two elements: the page score and the zone type.

The page score is a number computed as a sum of several factors such as daily visitors,PR number, incomming and outgoing links, etc. the advertisers will use this page score to select the number of pages and the quality of the pages they want their ads into. The system will try to match the advertisers' request by finding the pages having the requested score, by topic. If there are not enough pages available with the desired score for that particular ad then they will pay just a fraction of the tariff of that zone type.
Another feature this system offers it the possiblitity to display the links using a sub-set of a given set of keywords so the published links will differ for each page. This is accomplished by setting up a list of key phrases when defining the ad and the system will shuffle between them in order to generate the titles and descriptions each time the ad is displayed on a page. In this way the search engines can associate their sites with more key phrases. the advertisers can also choose to display the entire ad description inside the anchor so those will force the search engines to associate their site with all key phrases used in the description.

The zone type describes how many ads will appear on the page and the type of the ads, so the advertisers will have the possiblity to select from different ad formats, like 468x60, 160x600, etc, and also they can choose to display them with or without banners.
All the information needed for each ad will be stored on the publisher's server, allowing them to have an independent site from our system. This means there won't be any time or resources lost at the moment the page is requested by visitors. In order to keep the locally stored data updated, the Visiads client installed on the publishers' sites will connect to the ad service once a day and download the latest data.
To make it easier, the Visiads client will search for newer versions and update itself when it is necessary.
The publishers can also choose to display the ads from a number of templates for any of the ad zones defined in their sites or they can define their own ad-style in order to match the page style in the smalest details.